— shauna (@goldengateblond) August 23, 2017
Thanks for the summary, Don.
I didn’t listen to Trump’s speech tonight in Phoenix. I don’t think I missed anything.
Many years ago in another lifetime, I worked for a publishing house that produced national trade magazines. I was editor of one and wrote content for two others in the family. Because these were marketed to retailers in the gift industry, advertising and promotions were a Big Deal. So Big that most of the content of these periodicals were shaped around major holidays and events.
The publisher and I would sit down and work out the editorial calendar for the upcoming year. At first, we prepared ads and content about two months in advance. So for example, Mother’s Day promotions started in March; Halloween in August. This gave our readers plenty of time to check out our advertisers, read our articles, get excited and buy stock for the holiday-to-come.
As each year advanced (I was with them for three), the time frame for promotions grew more extended. So it was that in my final year, I was writing copy, handling new products and coordinating photo shoots a good four months prior to a holiday.
Our magazines performed a service to these retailers. Many were Mom and Pop shops competing against giants like Wal-Mart. We did the footwork; telling them what toys the kids envied, which colors were passé, how to market on a shoestring. Of course, the bottom line was profit – for all of us – the publishing house, its retail base and its advertisers. It was a Win-Win-Win.
When I listen to mainstream media today, I think about this advanced scheduling. Only I call it an Early Warning. Continue reading “Dear MSM: The Teachable Moment Is Now”
Worn clichés and classic hits. Biblical slang. These are the things that come to mind when thinking of Donald Trump and his pitiful, self-absorbed, addictive thirst for fame.
Be careful what you ask for, Donald.
This set of magazine covers depict the intelligent world’s view of Trump over the past week. Chief among the topics: his insulting and divisive Charlottesville comments and the firing of his Alt-Right best boy Bannon. Continue reading “Be Careful What You Ask For Donald”
I want to pause for a moment (in the midst of my many unfinished articles) to praise Rachel Maddow.
In the last few months, the host of MSNC’s The Rachel Maddow Show has eclipsed all other commentators with her incisive grasp of the whole Trump catastrophe. Every weekday evening, she reports on the headlines of the day, often having to encompass breaking news of the hour and even the minute. She does this with a velvety texture of articulation that combines humor, sarcasm and wit with a deep undercoating of holistic research. Continue reading “Cheers to Rachel!”
Call me “old school” but the craft of journalism and the inhabitants of that professional world must abide by high standards. That’s why this Twitter post by the Associated Press set off a tempest.
1 dead as massive typhoon hits eastern China after killing 4, injuring 260 in Taiwan. (Clarifies 4 dead in Taiwan) https://t.co/L2GNEWnhYx
— The Associated Press (@AP) September 28, 2016