Saul Alinsky, the epitome of the outside agitator, gave the anti-Establishment activists of the 1960-70s a pragmatic guide for achieving their goals.
Published a year before his death, Rules For Radicals describes the thirteen “power tactics” of Alinsky. These make up a single chapter in his book but their simple strategies have guided social activists and grassroots organizations for two generations. The man has been respected and demonized and both judgements show the power of his influence in this new century.
Power is not only what you have but what the enemy thinks you have.
Never go outside the experience of your people.
Whenever possible go outside the experience of your enemy.
Make the enemy live up to their own book of rules.
Ridicule is man’s most potent weapon.
A good tactic is one that your people enjoy.
A tactic that drags on too long becomes a drag.
Keep the pressure on.
The threat is usually more terrifying than the thing itself.
The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.
If you push a negative hard and deep enough it will break through into its counterside.
The price of a successful attack is a constructive alternative.
Pick a target, freeze it, personalize it, and polarize it.
READ THE FULL TEXT OF RULES FOR RADICALS HERE.
SEE HOW ALINSKY INFLUENCES THE PRESIDENTIAL CAMPAIGNS OF HILLARY CLINTON & BERNIE SANDERS HERE.